About us


Pineda Group has more than 10 years in the market, offering a personalized service with the highest quality and professionalism. Over the years, Pineda Group has been the winner of different types of Awards, including 4 Icon Awards for excellent sales and commitment to support the Latin community.
Our philosophy is to provide a service that understands its clients and gives them the support and advice they need based on their possibilities and the best options in the market.
Pineda Group not only offers an advisory service, it also offers a commitment where each client is the most important.


Humberto Pineda

Founder and CEO of Pineda Group, he is a proud Latino from Venezuela and a now nurtured Canadian, who arrived looking for better opportunities for himself and his family. Over the years, through his effort and dedication, he began to build his life in Canada. Seeking to invest in real estate, he ran into a lack of service and attention from Realtors, where he felt the commission was a higher priority than being provided the best possible service.

As an expert in Customer Service and Sales, he started a new project, Pineda Group in 2009, with the aim of providing a professional service that is  interested in finding the best investment options for the clients and supporting families in creating a better future.

Ricardo Serrano
General Manager of Pineda Group. In 2016, with a Bachelors in Business Management from UBC and more than 6 years of sales experience,  he decided to join Pineda Group, helping it turn into one of the most successful real estate teams in Calgary.

Ricardo is from Maracaibo, Venezuela. He spent time in Nigeria and the Philippines, before settling in Canada. After attending UBC, Ricardo moved to Edmonton, Alberta, where he started his career as a traveling salesman for a conveyor belt company. He then worked for a travel company as a District Sales Manager. He then moved to Calgary where he started his real estate career.


Understand our clients and provide advice that is tailored and personalized to their specific needs. All of this will lead to a successful transaction in real estate.




Experience and Trust. All under one roof.


Our DNA is governed by warm and friendly service. By understanding our clients and committing to providing the best service, they become confident that they’re putting their dreams under good hands with Pineda Group.

The differential value of Pineda Group is to bring an honest, transparent and committed service that carefully understands each client. 

In Pineda Group we are all family. We support, commit and take care in achieve a satisfied client. This is because each sale is a dream accomplished, and that motivates us a team, to help clients achieve their dreams and build their future.




Pineda Group is a company that is committed to its clients, takes great care to understand their needs and offer the best options that fit their situation. A team that thrives on its values to bring not only a personal a service, but also one that is tailored to each client. Our values are the standards that drive us.


  • Professionalism
  • Integrity
  • Honesty
  • Experience

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#7, 6325 12 ST SE
T2H 2K1

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